Stockholm
Glocal Social Strategy & Distribution

Our / Vodka

Our/Vodka is a global family of vodkas made in micro-distilleries in city centres around the world. A true expression of ”glocal”. Our/Vodka is owned by The Absolute Company (570m €) and in extension by Pernod Ricard (9.182m €)

Glocal Social Strategy & Distribution

Our / Vodka

Our/Vodka is a global family of vodkas made in micro-distilleries in city centres around the world. A true expression of ”glocal”. Our/Vodka is owned by The Absolute Company (570m €) and in extension by Pernod Ricard (9.182m €)

Glocal Social Strategy & Distribution

Our / Vodka

Our/Vodka is a global family of vodkas made in micro-distilleries in city centres around the world. A true expression of ”glocal”. Our/Vodka is owned by The Absolute Company (570m €) and in extension by Pernod Ricard (9.182m €)

Different Cities. Different Vodkas. Same Family.

The task

+46social was brought on to develop commercially viable social media strategies adapted for each local market.

Emphasis was put on breaking down customer journeys in detail and building synergy with local initiatives.

Optimization of customer journeys through measureability. Awareness through to market penetration and nurturing existing customers established through synergy between online & offline initiatives.

The tools

  • Glocal Strategy Design
  • Customer Journey Mapping
  • Paid Social Distribution
  • Online > Offline
  • Structured A/B-testing
  • Auction Optimization
  • AI/Machine learning optimized audiences

The result

  • In-house agency function
  • ROI up to 720%
  • 300+ campaigns built & executed
  • Centralized support to 6 markets
  • Online -> offline customer journeys
  • Consistently beating market avg. prices