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Ahlbom Group is one of the leading restaurant and bar groups in Stockholm, managing several top locations within the local hospitality scene.
Ahlbom Group is one of the leading restaurant and bar groups in Stockholm, managing several top locations within the local hospitality scene.
Ahlbom Group is one of the leading restaurant and bar groups in Stockholm, managing several top locations within the local hospitality scene.
+46social were brought in to help Ahlbom Group implement Paid Social as a measurable and scalable business tool.
Emphasis was put on detailed customer journeys and structured collection of data - allowing measurement from first ad impression to booked dinner experience.
Guests were then extracted based on loyalty and communication adapted accordingly, allowing Ahlbom Group to build up recurring visits while maintaining full brand control.
