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Beauty Bargain is a beauty & health concept with a strong focus on discount prices and bargain offers. They host multiple physical stores divided over Sweden and one central e-commerce store with national distribution.
Owned by Åhléns (550mil €) and in extension Axel Johnson (890mil €).
Beauty Bargain is a beauty & health concept with a strong focus on discount prices and bargain offers. They host multiple physical stores divided over Sweden and one central e-commerce store with national distribution.
Owned by Åhléns (550mil €) and in extension Axel Johnson (890mil €).
Beauty Bargain is a beauty & health concept with a strong focus on discount prices and bargain offers. They host multiple physical stores divided over Sweden and one central e-commerce store with national distribution.
Owned by Åhléns (550mil €) and in extension Axel Johnson (890mil €).
+46social was brought on at brand launch to help develop and run the commercial infrastructure for the brand’s Social Media.
Strategies included establishing initial awareness to efficient market penetration and nurturing recruited customers.
Emphasis was put on measurability, optimization of customer journeys and utilizing data to drive sales.
