Stockholm

Data Driven Route-to-Market ✛ Distribution

N1CE Frozen Cocktail

N1CE Frozen Cocktail is a project initiated by Swedish House Mafia DJs, Axwell and Ingrosso. Creating a brand new category within the RTD-beverage niche.

— Case

Data Driven Route-to-Market ✛ Distribution

N1CE Frozen Cocktail

N1CE Frozen Cocktail is a project initiated by Swedish House Mafia DJs, Axwell and Ingrosso. Creating a brand new category within the RTD-beverage niche.

Data Driven Route-to-Market ✛ Distribution

N1CE Frozen Cocktail

N1CE Frozen Cocktail is a project initiated by Swedish House Mafia DJs, Axwell and Ingrosso. Creating a brand new category within the RTD-beverage niche.

N1CE times with Swedish House Mafia.

The task

+46social was brought on at brand launch to develop a commercially viable Social Media-first infrastructure.

Emphasis was put on scaleable route-to-market strategies within both B2B and B2C, for maximum growth at the lowest cost.

Cost efficient local market penetration ensured through optimization and consistent beating of market avg. prices.

The tools

Growth Strategy Design
Customer Journey Mapping
Paid Social Distribution
B2B Partner Support
Structured A/B-testing
Auction Optimization
AI/Machine learning optimized audiences

The results

In-house agency function
Supported brand from 1 -> 11 markets
CPM prices 50% below market avg.
1mil+ consumers extracted
Facilitated momentum from external PR&Advertisement through Social Media
Business & audience insights through data
Consistently beating market avg. prices

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